AW21 House of Dagmar

This news story originally appeared at 24Fashion TV Feed on 3 May 2021


Original Article

At Copenhagen Fashion Week House of Dagmar presented their Autumn/Winter 2021 collection using advanced emerging web technology and created an Augmented Reality presentation. This type of production made the brand visually present in Copenhagen locations without going there, a presentation in a virtual yet sustainable way.

House of Dagmar is already working on how to improve the production of their clothes, and design beyond trends and seasons. We need to slow down and re-evaluate our habits, move away from the temporary, in favor of something lasting. We need to reduce the negative impact of our acts and minimize our climate footprint. We need to buy less and care more, for what we already have. We need to make choices good choices, based on awareness, respect, care, in our daily life and future plans, for the planet, each other, and ourselves.

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