The British Beauty Council’s Sustainable Beauty Coalition launches the Planet Positive Beauty Guide to help consumers avoid “greenwashed” products

This news story originally appeared at Google News - Search on 29 October 2021

A new study found that 48% of consumers are looking for more information and clarity about brands' values and commitments to the environment[1]. The study, conducted by Provenance, a transparency tech company that helps brands prove their eco-claims, and online beauty retailer Cult Beauty, surveyed the attitudes of more than 23,000 beauty shoppers over a 12-month period.