Edgewell Personal Care acquires subscription-based body care brand Billie

This news story originally appeared at Beauty News on 29 November 2021

Edgewell Personal Care has acquired Billie Inc., a leading U.S. based consumer brand company that offers a broad portfolio of personal care products for women, in an all-cash transaction at a purchase price of US$310 million. The transaction has cleared under the Hart-Scott-Rodino Antitrust Improvements Act and has closed, added the company. Direct-to-consumer brand Founded in 2017, Billie is a fast growing, digitally native, direct-to-consumer brand focused on providing women with...