e.l.f. Beauty Reduces More Than One Million Pounds of Packaging Materials

This news story originally appeared at Google News - Search on 15 November 2021

OAKLAND, Calif., November 15, 2021--To commemorate National Recycling Day and continue its mission of positively impacting the planet, e.l.f. Beauty is proud to announce it has eliminated more than one million pounds of packaging materials through its Project Unicorn initiative. Project Unicorn was launched in 2019 to elevate the brand’s product assortment, presentation, and on-shelf presence through innovative streamlining of product packaging.