An inclusive new D2C beauty platform secures $3 million in funding — and a supercharged offline strategy

Earlier this week, Thirteen Lune, a direct-to-consumer beauty platform that was launched last year in LA, announced $3 million in seed funding. First, its co-founder is Nyakio Grieco, a veteran of the cosmetics industry who earlier launched a skin-care brand that she sold to Sundial Brands, which is now part of Unilever. Also very interesting: a tie-up with JCPenney that immediately gives Thirteen Lune the kind of reach that most nascent startups can only dream about.